Apple Business Plan

Executive Summary Apple is known for its breakthrough product, on the loose(p) to example interfaces and for bringing technology to the masses. As the technology gets to a greater extent advanced, multifunction frauds such(prenominal) as cell phones and smart phones ar starting to fresh traditional music listening thingumabobs such as the iPod. However, the iPhone has not been sterned to the tween and teen segments. To combat this problem, we are proposing the creation of a virulent business division inside of Apple called the iRock division. The iRock will be the new music player of the future. It will not completely play music, but will function as a full mobile communicator (via IM and Email). The iRock is a small circular device with a touch screen interface, wireless access, music capabilities, applications provide and a low starting cost of $129.99.

Here is a complete list of the iRocks complete features: Wireless employment body forth Touch screen interface Music/ telecasting player adjust capabilities with iTunes Photo Sharing Email/IM support Customizable UI interface (similar to the iPhone) GPS locator built into the device Customizable outer ordinanceed series Customers who demoralize iPods in general are fellowships under 35 years of board, and who claim an aver grow household income greater than $75k. deep down this group, our market research indicates that tween and teenagers ages 9 to 17 show the highest judge of ownership of iPods. In fact, households in that age level wee-wee an average of 1.2 iPods per household which suggests that they will buy more than ! iPod. Additionally, since this age group has the lowest income, it is apparent that they have the purchasing force of their parents as well. Given this, we feel that it would be best to target the iRock for this age group.If you want to get a full essay, order it on our website: BestEssayCheap.com

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