Phase 1 Essay Example | Topics and Well Written Essays - 500 words

Phase 1 - Essay ExampleLooking at the globe relation efforts of different companies and corporate bodies, one can easy identify and correlate various salient features that directly impact the sales and profit performance of the companies. The common pattern that has emerged is that the PR1 strategy is designed to promote the companies meet in three vital areas. The companies use various media to emphasize and disseminate information about them, in order to establish a closer blood with the investors as well as with their valued customers.The PR exercise, that includes press releases and audio-video advertisements in different media, is a very effective way to inform the investors and customers about the familiaritys achievements in different areas. The investors confidence is strengthened by periodic press releases that inform them about the upward graph of its performance. At the same time, the credibility of the company gets a boost in the eyes of their customers.The PR exerc ise is also a very effective communication tool that informs the general public about the various ways and means through which the company is discharging its social responsibilities. The involvement of the company in the community services not only facilitates a more mortalal bonding with its customers and thereby effectively increasing its customer base but it also helps build a very positive find out of the company that is designed to give a more competitive edge over its rival companies. Its human nature to identify and support a person or company that empathizes with the problems and concerns of the common man.Media, in all its formats, exerts a powerful influence that can completely change the public perception towards things and persons. It is for this very causation that it has become the focal area of business strategy for the companies. Public relation